10 Lesser-Known Marketing Tools For Small Business Worth Checking Out

10 Lesser-Known Marketing Tools For Small Business Worth Checking Out

 Ever since the first caveman invented the wheel, we’ve been using tools to save ourselves time, money and headaches.
And thanks to the digital technology revolution of the past two decades, we have more options than ever when it comes to the kinds of tools that can be used to grow a business.

To help you leverage these advancements, I’ve put together a list of a few lesser-known business growth tools you may not have heard of before.

Skim through the list and see if any of them catch your eye. If so, add them to your arsenal today.

Their impact on your overall productivity and the growth of your business could be astonishing.

1. Narrow.io

Automate your Twitter growth with Narrow.io. It’s a simple tool that automate the tedious, yet effective, tasks that can lead to huge growth with your Twitter profile.

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And don’t worry, it’s not your general “follower spambot.” These guys use a sophisticated algorithm to target people that care about things your target audience cares about.

It’s all about building an engaged audience on Twitter. You can’t do that by randomly following, unfollowing and favoriting people without a plan. You’ve got to find the people that talk and care about the things you do. Only after you do that will you be able to effectively grow your account.

Narrow.io will help you do that in a strategic manner that works.

2. Customer.io

Every customer will have a unique experience with your company. I don’t think two people will ever have the exact same path to purchase. Some will sign up for your blog newsletter, others will only download your white papers. Some will choose to pay a monthly plan, others would rather the annual payment. You get the idea…

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And so does Customer.io. Their software sends targeted messages to customers based on their specific behaviors and path to purchase.

It’s a great way to get a bit more personal with your emails. Use it to create new emails based on where your customers are in the buying cycle, as well as the behaviors they’ve taken. That level of personalization will lead to more purchases, loyalty and growth for your business.

3. Picreel

Don’t you hate it when a new visitor leaves your site without filling out a form or taking action? It’s frustrating – especially for a business that’s trying to fuel growth.

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Picreel offers solutions for these exact types of situations. Their tool helps propel conversions by putting your message in front of the audience at just the right time using exit-intent technology that captures visitors’ attention before they leave your site.

Yes, there’s a huge debate around how much people hate pop-ups, but despite their feelings about the tactic, no one can argue with its effectiveness. When you put the right message in front of the right audience at the right time, it works.

And you can create popups around other things too, not just exit-intent. The tool has features that show your visitors exclusive message based on specific behaviors and that target visitors throughout your site as they discover content.

Honestly? It’s a little like having a miniature 007 spy working for your site – serving up the right content when it matters most.

4. SellHack

The guys over at SellHack know how to get things done. Their service revolves around finding a person’s email address for you – and they’re amazing at their job. All you need is a person’s first and last name and the domain where they work.

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Sure, there are ways to find a person’s email on your own. But, trust me, it’ll take you hours of research. And even then, it’s not a sure thing. Don’t waste time with that frustrating trial and error.

If you ever send out cold emails, then you’ve got to try these guys out.

5. Intercom.io

I don’t know about you, but I find it a huge hassle to switch from my customer service app to my email marketing program, and from my customer relationship management system to my marketing automation platform. And I find it even more frustrating when these different kinds of software don’t integrate with each other.

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That’s what I love about Intercom.io – it brings all these services together into one product.

Even better? The money you save from using one app (instead of five) can be used to help fuel your business growth even more.

If you want a solid system that integrates everything together, try setting up a system with this service. It just might be the best thing you’ve ever done for your business.

6. Typeform

Typeform does everything it can to make forms and text-based surveys a fun experience. Now, I don’t know about you, but that seems like quite a challenge – and yet, the company does a great job with it.

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By making your forms interactive and fun, you’ll increase the number of people that actually fill them out. That’s more leads for your sales funnel, and the potential to generate more sales for your business. It’s truly growth at its finest.

7. JustReachOut

Hiring a PR agency can be a costly expense. And unless you’re a fully-funded startup superstar, it’s probably not a feasible investment. Unfortunately, that means you either forget PR or learn how to do it yourself. Most people, I think, choose the former, because the latter seems too difficult and time consuming.

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That’s the pain that JustReachOut wants to eliminate. It’s a great tool for startups and entrepreneurs that want to pitch their company to the media, but don’t know where to start. They’ll help you get setup and perfect your pitch – cutting the time and expense associated with working with a traditional PR firm.

8. Quickmail.io

Quickmail.io is another great tool for professionals that rely on cold emailing. Once installed, the system sets you up with a complete funnel and follow-up function. As soon as a prospect responds to your email, they’re taken out of the sequence and won’t receive additional emails.

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It’s powerful if you want a way to keep up with cold emails and add a personal touch. And although people can use cold emails for evil, they can also use them for good. Obviously, I’m only advocating this tool for the good guys!

9. Totango

Like many apps, Totango helps you understand the user experience and drive conversions. But what really makes the company shine is their trial conversion feature, which helps you identify prospects that are actively evaluating your product and separates them from the average free users.

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Once you have that kind of information in your arsenal, you can strategically follow up with particular customers and really see an enormous increase in your conversions.

10. Famebit

If you want to make waves with YouTube, you can’t beat the guys over atFamebit. They’re helping entrepreneurs and startups connect with YouTube influencers that will talk about your product – and that kind of exposure can do great things for your company’s growth.

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I’d definitely recommend it to anyone wanting an easy, affordable way to get their product or service in front of thousands of people.

Wrapping it up…

You’ll notice that I didn’t mention the mega-tools that you’ll find on so many other posts. Why? Because I believe these small, nimble tools work well for small, nimble companies – and cutting your software expenses frees up capital that can be spent on bigger, better growth campaigns.

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